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All Posts

  • Advertising vs retail: from accomplices to competition
  • Rangoli, handwriting and your mind
  • The yearning for a father – India vs Pakistan
  • It’s tough being a client!
  • Picking holes… in everything
  • We embrace change, we somewhere wish it didn’t have to be this way.
  • Do you sometimes feel guilty about being ‘lazy’?
  • A fascinating story of male ego fragility in dealing with women’s success in professional fields.
  • ‘Are there some examples, case studies of other brands doing this? Preferably in a category similar to ours, in India?’
  • Life from the lens of a married Indian man
  • Fabulous 5-day seminar on advertising
  • In a traditional category, how do you position a brand as modern?
  • ‘Been waiting for 41 years for this bronze!’ went a tweet on India’s Olympics hockey win.
  • Can your creative magnifier hijack your ad?
  • Papa main class mein first aaya!
  • Cricket pitches, masculinity & racial bias
  • When a person doesn’t have colours in his life, he puts them in his clothing
  • Then it is better to have two housewives in the team instead of two planners
  • The silence after the Zoom presentation.
  • Romantic Hindi songs have an interesting pattern
  • Gender, cinema, religion & an interesting discovery!
  • I love my job because…
  • The growing loneliness of childhood
  • The loneliness of networks
  • Understanding the core TG for movies
  • We see ‘out there’ what we are ‘inside’
  • Selling ordinary small townness
  • A classic ad for Chivas Regal
  • Insights vs Innovation
  • Food and Nostalgia
  • My household help
  • Getting transported to that world
  • The pain behind the self & selfie obsession
  • In aiming for a wider target market, are you risking diluting sharper positions and insights?
  • Importance of questioning established perspectives and practices
  • Do brands and movies change a culture?
  • WhatsApp groups as subcultures
  • The brand bravery dilemma
  • Contradiction in Brands
  • No one saw an ape turning into a man
  • The pain behind humour
  • Family Vacation
  • Prisoners of Buying
  • A Lecture at Mica
  • Heard on Twitter Today :)
  • Seamless Experiences
  • जूठा
  • The Indigo Episode
  • Purpose of Brands
  • The Male Cave
  • Make it large
  • Planned Mistake?
  • Is Laundry only a women’s job?
  • Street Foods at the Delhi airport has now added a few female waitresses to their team
  • The Problem with Focus Groups
  • The Power of Stereotyping
  • Brands of Arrogance
  • Brands of India – I
  • Large brand ideas go beyond mere propositions
  • Have you defined your brand’s ENEMY? – II
  • Have you defined your brand’s ENEMY? – I
  • Youth Insight
  • What is an Insight?
  • Insight or Observation?
  • Is your new concept scaring your consumers?
  • The act of creating meanings is what branding is all about
  • Segmentation
  • By the time it is data, it is dated
  • Have you considered the opposite?
  • If your brand feels old, are you fixing the right problem?
  • How NOT to think about your ‘Target’ audience
  • Question For Brand Managers
  • Amul – ye butter hai ya Twitter?
  • Common mistake in marketing
  • Mobility, masculine anxiety and modern-day cowboys
  • Kent ad analysis: Outraged social media Vs anxious condominium aunties
  • In defining your brand’s purpose, don’t forget this…
  • Shall we stop targeting our audience now…
  • Brand rejuvenation: is your brand trapped?
  • The temptress, schemer & the giant: foreigners in old Bollywood and our cultural anxieties
  • The myth of great tasting food? (Sorry foodies!)
  • Are you listening to the emerging counter-cultural stories?
  • Creating brand’s cultural relevance through contradictions
  • Why creative briefing doesn’t work
  • Isn’t it time the hotel industry borrowed a trick from Airbnb?
  • The clash of Indian masculinities
  • Gol gappas or gold medals? Which side of #Dangal are you on?
  • Is the future of big brand ideas dark?
  • Mobiles, mobility and the importance of guilt
  • Accidental brilliance? Looking at #Dhara Jalebi 20 years later
  • Goose pimple stuff: All time awesome campaigns in India – I
  • Anushka’s trolling comes from innate cultural belief
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